Jim James, a PR veteran with 25 years across three continents, explains why podcasts are a cheap way to position yourself as an authority. He covers the explosion in podcast numbers and how to get booked as a guest to reach audiences directly.
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Hello and welcome to this episode of Speak PR. My name is Jim James, and this is the podcast for anyone that has value locked up in an organization, and they're trying to share that by using some low-cost and some effective communications tools. I've been running a public relations firm for over 25 years, and I've been an entrepreneur on 3 continents. What I share in this podcast, I know works. And some of it will be for you and some of it may be for someone else. But I encourage you to listen today about podcasts because podcasts increasingly are for everyone. And with literally millions of podcasts, many of them are the audio product for established media players, but some of them, of course, have been grown by KOLs. The statistics show that podcasts are becoming one of the best ways to position yourself as an authority figure. And to get your message out one-on-one.