Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

How to catch the eyes of buyers in your market by winning a prestigious award.

23 Nov 2020 · 1 min

Watch on YouTube

1:01

In this Speak PR Podcast episode, host Jim James interviews Chris Robinson, Managing Director of Boost Awards, about why companies should enter industry awards. Robinson explains that the primary reason companies pursue awards is to win more business. He cites research they conducted with 400 B2B buyers, finding that 82.4% said an award influenced their purchasing decision when comparing comparable quotes. The discussion frames awards as a strategic tool for differentiating a firm, building credibility, and ultimately increasing sales opportunities.

Chapters

Hello and welcome to this episode of the Speak PR Podcast. My name is Jim James and I'm delighted to welcome Chris Robinson today, who's the Managing Director of Boost Awards, and we're going to talk about the importance of entering awards and actually that it's really possible to enter and to win an award and can have a massive impact. Now, Chris, tell us, why is it worthwhile for a company to enter an award?
Okay, well, when we ask that question of people, often in awards planning, sessions, there are 2 answers that come up every single time, and a 3rd that comes up occasionally. The most important reason by far is it helps them win more work. And we did some research of our own. We asked 400 buyers, business buyers, and B2B is a particular specialty of yours. And it turned out that when buying business services, 82.4% of them said that it affected their buying decision when you got 2 comparable quotes.