Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

How to get in front of your audience in just a snap through short-form videos; With Dan Cumberland

4 Jan 2023 · 1 min

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1:00

In this segment, the speaker explains that traditional podcast discovery is hampered by the lack of effective search engines, forcing creators to meet audiences where they already congregate—on social media. Simply posting a full‑length podcast episode to social platforms yields low click‑through and engagement rates. To overcome this, the speaker advocates repurposing long‑form podcast content into short, algorithm‑friendly video clips that are designed to be fun, attention‑grabbing, and dopamine‑inducing. These bite‑sized pieces align with platform algorithms, increase the likelihood of being watched, and serve as a hook that introduces viewers to the host and the show, ultimately building a relationship and growing the audience.

Chapters

Well, so there, there aren't great search engines for podcasts, so you have to get your show to where people can find it and where people hang out, and that's on social. So that's really where I started is how do I go about getting this long-form piece of content that doesn't do well if I just put a podcast into social, no one's gonna click on it, no one's gonna engage with it. So you wanna get it in the format that works for the algorithms that it's really about, you know, that engagement. It's really about creating something that's fun to watch, you know, that dopamine rush that people get that the algorithms favor to try to get you hooked, try to play into that. That in a way that then gets people knowing who you are, knowing what your show is about, and building that relationship with them.