Podcasts are hard to discover through search, so creators need to meet listeners on social media instead. The strategy: turn long episodes into short, dopamine-triggering video clips that algorithms reward with more visibility and clicks.
Chapters
Well, so there, there aren't great search engines for podcasts, so you have to get your show to where people can find it and where people hang out, and that's on social. So that's really where I started is how do I go about getting this long-form piece of content that doesn't do well? If I just put a podcast into social, no one's gonna click on it. No one's gonna engage with it. So you wanna get it in the format that works for the algorithms that it's really about, you know, that engagement. It's really about creating something that's fun to watch. You know, that dopamine rush that people get that the algorithms favor to try to get you hooked, try to play into that. That in a way that then gets people knowing who you are, knowing what your show is about, and building that relationship with them.