How to get your podcasts and videos found by google using transcripts.
In this Speak PR podcast episode, host Jim James introduces himself as a veteran public‑relations professional with 25+ years of experience and a track record of building eight companies across three continents. He frames the episode as a practical guide for organizations seeking cost‑effective communication strategies. The core topic is the importance of transcribing audio and video content: search engines like Google and Bing cannot parse spoken words, rendering podcasts and videos effectively invisible to SEO unless they are accompanied by textual metadata. Jim explains that without transcripts, the only searchable elements are manually added tags. He then transitions to discussing transcription services as a solution to make audio and video discoverable online.
