Jim James, who runs an international PR firm, explains why podcasts and videos need transcripts to show up in Google search. Search engines can't extract keywords from audio or video alone, so without transcripts, your content stays invisible to search results.
Hello and welcome to this episode of Speak PR. My name is Jim James, and this is the podcast for you if you've got value locked up in your organization and you're just looking for some cost-effective and some simple ways to unlock that through communications. I've been running my own international public relations firm for over 25 years. I've also built 8 companies on 3 continents, so my interest on this podcast is to share with you what I know works. And today I'm going to talk about transcribing audio and video. And the reason for doing this is because Google and Bing and all the search engines can't identify keywords from within audio and video content. And this means that podcasts like this or your video content is not going to be found if it's online. So in terms of SEO, audio and video are in effect invisible except for the tags that you create. So let's look at transcription services.
2 people, infinite agents, 1 billion dollar idea #AIAgents #Startup #Productivity
