Jim James explains how mapping the customer journey and building trust through PR reduces buyer anxiety. A clear path from discovery to purchase, backed by strong PR, helps prospects feel confident before they ever interact with your business.
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If you want to know how to get noticed, this show is for you. I have interviews, tools, tips, everything that an entrepreneur could need in order to help their organization get noticed for free. Thank you for joining me, Jim James, on the Unnoticed Show. We all talk about the customer journey, but how many of us have mapped out our customer journey so that those people that we would like to do business with us would find us and get to like us and to trust us and eventually to give us their money. Now, this may not seem like PR, but actually it's all around trust. And public relations creates trust with people that may or may not have ever met you. And when you're making a purchase online, trust, whether it's a consumer or a B2B element, is a central part of any transaction. Thank you for listening to this episode of The Unnoticed Show. I hope that you've enjoyed it, and if you have, please do rate it on any of the players. If you'd like more information, go over to eastwestpr.com and subscribe to our weekly newsletter, or connect with me on LinkedIn. That's just Jim James, East West Public Relations. I'd be delighted to connect with you and let me know how I can help you to get noticed.