Jim James, a crisis communication expert with 25 years of experience, outlines a preparation-focused approach to help parents and schools manage the stress of returning to school during COVID-19. He offers practical steps to build confidence and minimize anxiety around the transition.
Hello and welcome to this episode of Speak PR. My name is Jim James. Now imagine if crisis communications was easy. Imagine if COVID-19 and your children going back to school was not causing you masses of stress. And imagine if your kids felt 100% confident about returning to school, being in a bubble, having fun with their friends and studying. And although they're surrounded by this Imminent threat. Actually, they felt that parents and their school were all completely in control. My view is that's possible. COVID-19 is just another crisis for us to manage. And on this podcast, I'm going to share ways that I've used with clients to manage crisis communications. And the key, it's all about preparation. On this podcast, I'm going to share with you over 25 years of experience of managing crisis communications for clients. Give you a methodology that you can use for your organization during
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