Steve Rawling argues most marketing doesn't need Joseph Campbell's hero's journey. A cheesemaker selling cheese works better with short, concrete stories that show social proof. Skip the myth. Tell what happened.
I'm trying to sell cheese. Where is the hero refusing the call to adventure? I've always been a little bit hesitant and a bit suspicious of 12 stage hero's journeys. And, you know, and resist, you know, the hero refuses the call to adventure. The Joseph Campbell model. The hero refuses the call to adventure and goes into the underworld. And I'm thinking, hang on a second, I'm trying to sell cheese. I'm a cheese maker. I'm trying to sell cheese. Where is the hero refusing the call to adventure? How is that helping me? And it's not right. And that. So you don't need Hollywood level storytelling most of the time. What you need is little moments of here's something that happened to this person in this moment here. And little moment stories, these are, for example, stories that act as social proof, and that's what you need. You don't always need your longer journey story arc. It's good to know that and you might use it, But I think 80% of the time you just need little example stories.
2 people, infinite agents, 1 billion dollar idea #AIAgents #Startup #Productivity
