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How you can get a remedy and strategy prescription using your data; With Ahmed Elsamadisi, CEO of...

3 Feb 2024 · 2 min

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1:32

In this interview segment, Ahmed Elsamadisi, CEO of Narrator, critiques the prevalent hype around data, emphasizing that using poor-quality data can be more detrimental than not using data at all. He explains Narrator's approach to mitigating this risk by standardizing all customer event data into a simple, time‑ordered, human‑readable format that captures what customers actually do. The platform provides full transparency by showing raw data rows, allowing users to zoom into any single event to see the precise customer action, and offering one‑click access to example customer journeys. This enables users to understand how data is defined and assembled, and to iteratively refine their data definitions and analyses. The overall message is that clear, transparent, and well‑structured data empowers better decision‑making.

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Data is one of those fields that everybody's talking about and everyone is trying to sell you something. So even me, I'm trying to sell you something, but the first thing about data is a lot of misinformation and everyone is trying to say, use data. I have this really interesting view where using data that is bad is pretty much way worse than using— than not using data at all. So we allow people to, we standardize all of data into a simple format that humans can understand, which is your customers doing stuff in time. At any given row of data, when you're kind of assembling your data to try to think about this funnel, we show you all the raw data and allow you to zoom in on any single row and see exactly what that customer did in time. It allows you to control what you're actually getting and get that transparency. So you're able to look at some piece of data and say, how is this actually defined and how is it assembled? With one click, you can see that. You can dive into example journeys to fully understand what the customer really did, and you can refine and iterate. So that's kind of the two, couple things that Narrator does to really empower you to understand your data.