Poor data can be worse than no data at all. Narrator standardizes behavioral data into a human-readable format so you can see exactly how each metric was built, zoom into individual customer journeys, and refine your definitions until the numbers make sense.
Chapters
Data is one of those fields that everybody's talking about and everyone is trying to sell you something. So even me, I'm trying to sell you something, but the first thing about data is a lot of misinformation and everyone is trying to say, use data. I have this really interesting view where using data that is bad is pretty much way worse than using— than not using data at all. So we allow people to— we standardize all of data into a simple format that humans can understand, which is your customers doing stuff in time. At any given row of data, when you're kind of assembling your data to try to think about this funnel, we show you all the raw data and allow you to zoom in on any single row and see exactly what that customer did in time. It allows you to control what you're actually getting and get that transparency. So you're able to look at some piece of data and say, How is this actually defined and how is it assembled? With one click, you can see that. You can dive into example journeys to fully understand what the customer really did, and you can refine and iterate. So that's kind of the two, couple things that Narrator does to really empower you to understand your data.