Jim James breaks down six content sources: company, industry, product, customer, partner, and people news. Match each to your audience—customers, partners, or staff—to generate weekly or daily posts without running dry.
Chapters
If you are struggling for content, things to say, to write, and to publish about you and your company and what you're doing, then this episode is going to be excellent for you because I'm going to list 6 different areas that you can look where you can find content. Low-hanging fruit. Now the goal is to find for you content that you can publish every week, if not every day, that appeals to your 3 different audience groups: your customers, your partners, and also to your staff. Now let's just have a look. I've got company news. I've got industry news. I've got product news. I've got customer news. I've got partner news, and I've got people news. There's lots of news. Let's find which news is going to work for you.