Jim James argues businesses ignore older consumers at their peril. By 2020, there will be more 55-year-olds than 5-year-olds worldwide, and seniors are the wealthiest demographic. He shares how older people actually adopt technology and offers practical PR tactics to reach them.
Hello and welcome to this episode of Speak PR. My name is Jim James, and I like to unlock the potential in everybody's business by using public relations, because public relations tools and activities can be free to use and global and instant. Now, not everybody is trying to market to the world, but most of us should be thinking about marketing to older people. And on this episode, I'm going to talk about what I learned from being on a camping trip and helping my neighbors in their camper van to buy a wireless router. And thinking for anyone out there that is marketing their goods and services to the older generation about some key tips and some key websites that we can all use to make sure we get our news and views to the older generation, the Silver Surfers. Parents, who are actually the wealthiest group in the world.
2 people, infinite agents, 1 billion dollar idea #AIAgents #Startup #Productivity
