Is "habituation" a sign of the times which is losing you business?
In this opening segment of the Speak PR Podcast, host Jim James introduces the show’s purpose—helping business owners unlock hidden value through better communication without the cost of hiring an agency. He outlines his background running East West Public Relations for over 25 years and sets the episode’s theme: the psychological concept of habituation, illustrated by a COVID‑era public health sign (“Drive safely and save the NHS”) he sees daily. James suggests that repeated exposure to such messages may dull their impact, and he proposes that similar habituation could be causing businesses to lose customers because their communication no longer captures attention. The segment serves as a premise for exploring how to refresh messaging strategies to re‑engage audiences.
