Maury Morgan, based in Beijing and known as the Wisecracking Entrepreneur, talks about building a personal brand around humor and distinctive persona over two decades. He shares how to use PR and LinkedIn to attract business opportunities through a strong personal story.
Okay, and welcome to this episode of Speak PR. This is the podcast for business owners who want to use public relations to get noticed, to build their businesses. And I am really delighted and honored to have Maury Morgan. And Maury Morgan is sitting in Beijing right now, and he and I have met each other in different cities around the world over the last 20 years. Maury, welcome to the show.
Good afternoon and good morning as well. Zao shao hao.
So, Maury, you are now branding yourself on LinkedIn as the Wisecracking Entrepreneur. Tell me, you've solved a number of business problems for people, and I first of all met you as Clark Morgan on the training business. So can we just talk about What have you learned over the last sort of 15 to 20 years of how you create a brand around your own personal story?