Jim James, a PR veteran with 25 years leading agencies across three continents, explains how launching a course can become your authority marketing strategy. He points to Jack Welch's Six Sigma at GE as proof: a well-designed course can reshape how an entire industry thinks and become synonymous with quality.
Hello and welcome to this episode of Speak PR. My name is Jim James and I'm your host. This is a podcast for anybody out there who has value locked up in their organizations or even in themselves and is just looking for ways to share that through cost-effective communications. I've been running public relations agencies for over 25 years and I've also been an entrepreneur on 3 continents. So I'm here to share what I know will work for you. Today, I'm going to look at the merits of creating a course around your knowledge. Because if we can share our way of thinking and it becomes an industry-leading way of thinking, this is great publicity because it becomes the standard way. We think about how Jack Welch made the Six Sigma the GE way. It became synonymous with quality And shareholder value. So today we're going to look at building courses for our companies as a way of communicating our value.
2 people, infinite agents, 1 billion dollar idea #AIAgents #Startup #Productivity
