Jim James says podcasts need to spark conversation and get shared, not just deliver content to existing fans. Make listeners want to talk about it and ask questions. That turns your show into a tool that builds community around your brand.
I think a big part about building a podcast is not just creating content that people wanna listen to. You wanna create content that people wanna talk about and wanna share with their communities. And just creating a podcast where you're talking into a microphone, you know, you're bringing, you're doing your updates or you're, you know, it's the same kind of format every week. It is helpful. And for people who are really interested and dedicated to you and your brand already, that's probably something that they really enjoy. But to really take it to the next level as a tool and as a conduit for interactions and communication with you and your company, you have to kind of take it to a point where there's excitement, there's dialogue, there's people coming back at you with questions. And so now we're starting conversations.
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