John Li built PickFu, a platform where e-commerce sellers test product designs and packaging before launch. Run private tests on teapot handle shapes or live A/B tests on Amazon listings to see what actually moves customers, then iterate to boost click-through rates and sales.
The Unnoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one tool for PR experts.
Today we're going to San Francisco, the town with the Golden Gate Bridge. And John, tell us how PickFu removes the lack of clarity on what's going to sell.
Absolutely. So one of the sayings that we have at PickFu is that PickFu helps you know what sells. Before you sell it. One of our biggest customer segments are people who sell online e-commerce and particularly Amazon sellers. What they're able to do with PickFu is pretest either a product design, product packaging, you know, product variations. Like if you're selling a teapot, should the handle be shaped this way or this way, or test the packaging all in a private sandbox with our respondents. And get written feedback super fast before they actually go out in the market. For people who are already selling online and actually have a product or a listing on Amazon, they can split test different images without risking sales by doing live A/B testing. So you understand what motivates your target consumer and you're able to iterate on those design choices to make better creatives, which increases your click-through rates and your sales. You know, like trying to find where they spend their time and then working with those communities to get ourselves, you know, at least just to make them aware that we have a product that might help their community. So that could be Facebook groups, it could be Discord servers, it could be online courses and educators and so on.
Now, this was just a 2-minute trailer for a full 20-minute show. The show will be dropping into your feed in the next day or so, so do look out for it and do enjoy it, share it, and review it. Thanks for listening to this trailer of The Unnoticed Entrepreneur. Now I'd just like to mention our sponsor for this show. The Unnoticed Entrepreneur podcast is sponsored by a company called Prowly. Prowly is an all-in-one software for leveraging your public relations activities. You can boost the media relations game for your business, find media contacts, send out press releases, and get more coverage while saving time and money on everyday tasks. Check it out, prowly.com.
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