John Lee, CEO of PickFu, explains how entrepreneurs use his consumer polling service to test product designs and branding decisions. He shares how Thrasio used PickFu to validate a bottle design for Angry Orange, scaling the pet deodorizer brand from $2 million to $20 million in annual revenue. Setting up a poll takes under five minutes.
The Unnoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one tool for PR experts. Today we're going to San Francisco, the town with the Golden Gate Bridge, and John Lee, who is the co-founder and CEO of PickFu that helps companies to test before they invest.
PickFu is the best way to get real consumer feedback. On decisions that matter for your business. So it delivers consumer insight in minutes. You should think of it as an online focus group, but far faster and easier than traditional focus groups. One of our biggest customer segments are people who sell online e-commerce and particularly Amazon sellers. One of the first and largest aggregators is named Thrasio. And what they did is that they purchased a pet deodorizer called Angry Orange. So what they did was they actually developed over 100 different designs of the bottle. Then went and priced it out. And the design that they wanted would've cost them $50,000 to go through and do the repackaging. It was a colored bottle, it was bright orange, and they needed validation. So they turned to PickFu and they ran a couple hundred dollars of PickFu polls. Angry Orange went from a $2 million a year brand to a $20 million a year brand. PickFu actually came out of a need that we had, which was getting real unbiased feedback. About our, let's say, design decisions, right? If we're testing a certain color on a website, a logo, something like that. Truth is that being entrepreneurs, our friends and family were kind of tired of us asking them. The success of your business as you're building it is based on so many micro decisions that too many entrepreneurs are making in a vacuum. When you have an opportunity to make an informed decision, that decision usually ends up with a better chance of success. So being able to go out and get that feedback before you make that decision is super critical. Anyone can go onto our website and start running a poll right away. The website is pickfu.com, P-I-C-K-F-U.com. You can just come on, run a poll, and that's it. It should take less than 5 minutes.
Now, this was just a 2-minute trailer for a full 20-minute show. The show will be dropping into your feed in the next day or so, so Do look out for it and do enjoy it, share it, and review it. Thanks for listening to this trailer of The Unnoticed Entrepreneur. The Unnoticed Entrepreneur podcast is sponsored by a company called Prowly. Prowly is an all-in-one software for leveraging your public relations activities. Find media contacts, send out press releases, and get more coverage while saving time and money on everyday tasks. Check it out, prowly.com.
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