Akshay Ajamwal, a Mumbai photographer, took a unique self-portrait every day for a year. The passion project attracted new clients and proved more effective than standard marketing. He says creative professionals undervalue personal work that showcases what makes them different.
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A lot of creative professionals and entrepreneurs will probably think that their personal work is unimportant or that passion projects are not that important, but they are what differentiate you from everyone else in the market, in my opinion. And that's what clients typically notice instead of the kind of things that we fire away at our clients, the kind of content that we think our clients will want to see. The idea was to take one self-portrait for every single day of the year and to do something different on each day. Originally, I hadn't thought much of it. It was just something fun to do. But as the days, weeks, and months progressed, it started getting more and more traction. And people can find me on my website, akshayajamwal.com, or they can email me at akshay@akshayajamwal.com.