Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

Pitching journalists your story is easier than taking care of a crying baby if you follow this proc

14 Jun 2021 · 1 min

Watch on YouTube

1:18

In this episode of The Unnoticed Show, host Jim James introduces the program as a resource hub for entrepreneurs seeking free publicity. A guest speaker expands on how the definition of media has shifted from traditional outlets to a broader digital landscape, emphasizing the need to actively locate the right journalists who fit your story. The core advice centers on three pillars: (1) deeply understanding your target audience and the reporters who serve them, (2) keeping pitches brief, and (3) personalizing each outreach so journalists feel recognized and valued. The episode concludes with Jim urging listeners to rate the show, visit eastwestpr.com, subscribe to the newsletter, and connect with him on LinkedIn for further PR assistance.

If you want to know how to get noticed, this show is for you. I have interviews, tools, tips, everything that an entrepreneur could need in order to help their organization get noticed for free. Thank you for joining me, Jim James, on The Unnoticed Show.
So I think the definition of what's considered media from the traditional sense has definitely changed, and there's a lot of opportunity out there. It really just comes down to putting in the effort to finding who those people are and who the right fit is. And I think you have to understand who your audience is and who you're talking to the most. That's the number one key, I would say. I think one of the key things to keep in mind in this day and age is that brevity is key. When it comes to pitching a story, that's where you really have to be personalized because the last thing a reporter wants to see is that they're not being paid attention to.
Thank you for listening to this episode of The Unnoticed Show. I hope that you've enjoyed it. And if you have, please do rate it on any of the players. If you'd like more information, go over to eastwestpr.com. And subscribe to our weekly newsletter, or connect with me on LinkedIn. That's just Jim James East West Public Relations. I'd be delighted to connect with you and let me know how I can help you to get noticed.