Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

Podcasting101 from the Co-founder of the world's only growth-oriented podcast host, Mark Asquith

16 Jan 2023 · 1 min

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1:06

In this brief exchange, Speaker A emphasizes that launching a podcast should be approached like a business, requiring dedicated time, a sales‑focused funnel, and strategic tactics. With millions of podcasts already available, success isn’t guaranteed; the medium demands the same level of planning and effort as a YouTube channel. While podcasting can be an effective way to gain visibility, it must be executed properly and cannot be an afterthought. Speaker B simply acknowledges the point.

Chapters

There's no point starting a podcast unless you can put time into it as a business owner, enough to build some kind of funnel, some kind of sales focus. If that was your goal, you could do that. Now you can't, because now there are millions of podcasts. You know, if I was to set a YouTube channel up, I could do it now. I could just do a YouTube channel on my phone. And I could publish to YouTube. Would it grow? Well, probably not. Because I'd need time and tactics and strategy. So yeah, podcasting is as good as any other medium. It's got a little bit of an edge over certain mediums, but it will not work for you unless it's good. So in short, it's great for getting noticed, but it has to be done properly. It can't just be tacked on like a lot of people do.
Yeah.