Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

Podcasting101 from the Co-founder of the world's only growth-oriented podcast host, Mark Asquith ...

4 Feb 2024 · 1 min

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1:06

In this concise monologue, co‑founder Mark Asquith argues that launching a podcast is only worthwhile if the creator treats it like a business—dedicating sufficient time, building a sales funnel, and applying focused tactics and strategy. He stresses that the podcast market is now saturated with millions of shows, so merely adding a podcast as an afterthought will not generate growth. While podcasting can offer a slight edge over other media for visibility, it requires the same disciplined effort as a YouTube channel or any other content platform to succeed.

Chapters

There's no point starting a podcast unless you can put time into it as a business owner, enough to build some kind of funnel, some kind of sales focus. If that was your goal, you could do that. Now you can't, because now there are millions of podcasts. You know, if I was to set a YouTube channel up, I could do it now. I could just do a YouTube channel on my phone. And I could publish to YouTube. Would it grow? Well, probably not. Because I'd need time and tactics and strategy. So yeah, podcasting is as good as any other medium. It's got a little bit of an edge over certain mediums, but it will not work for you unless it's good. So in short, it's great for getting noticed, but it has to be done properly. It can't just be tacked on like a lot of people do. Yeah.