Jim James, a PR veteran with 25 years of experience, cites a 2013 study showing 59% of consumers avoid companies with poor grammar on their websites. He shares concrete tools and tips to fix the problem and boost credibility.
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Hello, my name is Jim James, and welcome to the Speak PR Podcast. This is a show for entrepreneurs who know that they've got value locked up in their own business if they can just find ways to communicate that. On this podcast, I'm going to share some tools and some tips and some theories that will help you to unlock the value in your business by using some of the technologies that companies use around the world. And I should know because I've run my own public relations firm for over 25 years, but I've also run 8 other companies around the world. Today, I'm going to talk about the impact of grammar. And a 2013 study showed that 59% of all people would not buy from a company that has bad grammar on its website or in its marketing materials. The good news is there is some software that can help you to fix it. And today on this show, I'm going to talk to some examples. That we can all use on how to