Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

Public Relations Training EASTWEST PR Why hire an agency

10 Jul 2020 · 1 min

Watch on YouTube

1:29

In this short PR FAQ video recorded at EastWest PR’s Beijing studio, Jim James explains why companies should consider hiring an external public‑relations agency instead of handling all PR internally. He outlines three core advantages: (1) a broad range of expertise—from senior counsel to middle‑management implementers and junior staff—provides depth and flexibility; (2) a variable‑cost model eliminates permanent headcount, holiday obligations, and other fixed expenses, allowing firms to pay only for the services they need; and (3) agencies bring fresh, cross‑industry thinking unencumbered by client politics, leveraging best‑practice insights to turbo‑charge PR campaigns. The overall message is that engaging an agency makes strategic and financial sense.

Chapters

Hi, my name is Jim James and you are tuned into the PR FAQ. We are recording live from the EastWest PR Beijing studios. And today's question is, why would you hire an external agency instead of doing all the PR work in-house? Well, really there are 3 answers to that. One is that an agency, you get a range of expertise. You get senior counsel, you get great middle management who can do implementation, and lots and lots of junior staff who can do some of the running around that takes so much time. So range of expertise. Second, if you hire an agency, you've got a variable cost. No headcount, no holidays. Just a group of people who are employed by someone else who work for you like they're on your team. But it's a variable cost. Perhaps the most important is an agency can bring fresh thinking. We're not bound up by a client's politics. We're used to working and seeing best practice throughout the industry and from other industries. So a good agency will provide fresh thinking, new ideas that will really add value and turbocharge your PR activity. So why hire an agency? It's because it just makes sense.