Storytelling in interviews works better than straight facts. A good anecdote makes reporters pay attention, keeps you memorable, and gets you invited back. The speaker shares why humor and narrative beat a list of talking points.
People learn by storytelling. People especially learn by hearing about other people's mistakes or about funny things. So if you can find some entertaining anecdotes to get your point across and tell a story, there's a couple of things that are going to happen. One, you're going to have more fun. You're going to get more engagement from the reporter or the host or the producer. You're going to get your point across. And guess what? You'll probably get asked back.
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