Wikipedia powers Google Knowledge Panels and top search results, so what your Wikipedia page says shapes how people find and perceive your business. A representative from The Matter Group explains why entrepreneurs should understand how Wikipedia works and how to optimize it for online visibility.
The Matter Group is an online reputation agency. We help entrepreneurs with how they're showing up in Google and Wikipedia and make sure they're getting the message out that they would like to have out there in the world. Well, the nice thing about Wikipedia is it's, it was designed as a repository for the world's knowledge and it's, it's gone a long way towards meeting that goal. And as you're familiar with, your Wikipedia page powers a lot of different things. It powers the Google Knowledge Panel. It's used in YouTube. It's almost always the top 3 rankings. So what Wikipedia says about your business, if it does, is going to have a huge impact on what the world thinks about your business. So as such, it's really helpful to, at the very least, understand what's going on underneath the hood at Wikipedia.
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