Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

Soundbite: The 13 types of entrepreneurial content to build your personal brand and a wildly enga...

2 Feb 2024 · 1 min

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In this soundbite, the speaker advises entrepreneurs to treat their social media presence like a personal journal, sharing authentic, day‑to‑day moments rather than presenting a faceless entity. He introduces a framework of 13 essential content types for business owners, emphasizing that the first type is a transparent story that creates a magnetic connection with the audience. By being open and human, entrepreneurs attract followers who want to engage, rather than merely broadcast to a passive crowd. After establishing transparency, the speaker recommends sequentially sharing one’s values and principles, lifestyle, the specifics of what they do, why it matters, and how it can change the world. The overall message is to replace a megaphone‑style, preachy approach with heartfelt, intent‑driven storytelling that builds genuine conversation and influence.

Chapters

Well, here's what I encourage most people to do. Live your life through social media, like a journal. Spend time having people observe you as a person and as a human being first and not an entity. An entity creates a wall. A person doesn't need a wall. A building does. So find a way to just talk about what's going on in your life. I teach entrepreneurs the 13 types of content that every business owner has to create. In that structure, the first thing is share a transparent story that connects you with your audience. Because you're trying to create a line that is bringing them towards you like a magnet, not a megaphone. No one needs to hear, you know, uh, yeah, soapbox preacher. They need to hear your heart and your intent around what you're doing and why you're up to doing something great. Then they want to have a conversation with you. So the first thing is to be transparent. And when you do that, the benefit is that you magnetize yourself. Then you can talk about your values and your principles or your lifestyle. Then you can get into the stuff around what you do, why it matters, and how you can change the world.