Jim James explains why analyst relations matters for B2B tech companies. 48% of tech buyers base purchasing decisions primarily on analyst opinions, yet most companies treat this as a niche function rather than a core strategy.
Analysts play a key role in helping to influence companies decide on what to buy. Now, it may seem a role that's a little bit murky, but analysts actually are a well-established organization around the world. Not many people, not many companies actually engage in analyst relations. It's quite a niche area. But considering, according to this IDG study, that 48% of tech buyers make a purchasing decision based mainly on analyst opinions, Then you'll realize that it's really important that this is a community for you if indeed you are selling to other businesses.
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