Bant Breen, founder of Cuneri, explains why executives should post less on social media. Followers of active executives are twice as likely to buy from their company, but over-posting dilutes credibility. Cuneri uses data to find the right posting frequency for each leader.
Hello and welcome to this episode of Speak PR. My name is Jim James and I'm your host. This is the podcast for business owners and entrepreneurs who'd like to get the most out of the value of their business by using effective communications. Today I'm joined by Bant Breen, who's an entrepreneur himself, has actually a PhD, and also is the founder and chairman of Cuneri in New York City. But today he's He's joining us from Spain due to lockdown, and he has founded a business which helps executives to leverage their social media presence. And that's important because people following executives on social media are twice as likely to buy from that company as another company. So let's listen to what Brand has got to say about the impact of an executive's social media on the power of the brand itself. Hi, Jim, how are you? Good, thanks very much.
2 people, infinite agents, 1 billion dollar idea #AIAgents #Startup #Productivity
