Raul Galera argues entrepreneurs should build referral programs from day one because they create owned customer channels independent of platforms like Facebook. As ad costs rise, referral marketing becomes a cost-effective way to acquire customers while keeping control of your data and relationships.
Somebody, I mean, any entrepreneur needs to think about referral marketing almost from the very beginning, because it's probably one of the very few marketing channels that you can absolutely own without depending on a third-party platform. If you can, from the very beginning, create a system that automatically incentivizes your customers to go out and sell for you, it's a platform that you own because you own that customer base, you own those advocates. So leaving, if you're using Referral Candy, and then you end up moving to another platform, you still own it, you know, nobody's going to own that data for you, because it's a platform that you've built yourself. So that's reason number one, in my opinion, why entrepreneurs should definitely focus on this. But then it's also because, as you mentioned, in e-commerce in particular, ad costs are going through the roof. And so it's getting more and more expensive to reach new customers.
2 people, infinite agents, 1 billion dollar idea #AIAgents #Startup #Productivity
