Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

The 13 types of entrepreneurial content to build your personal brand and a wildly engaged audience

22 Feb 2022 · 1 min

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1:08

In this video, Jim James advises entrepreneurs to treat social media like a personal journal, sharing authentic, human moments rather than presenting a faceless entity. He outlines a structured approach to content creation, beginning with transparent storytelling that draws the audience like a magnet, followed by sharing personal values, lifestyle, and finally the purpose and impact of the business. The emphasis is on genuine connection, heart‑felt intent, and conversation rather than preaching from a megaphone, aiming to build a personal brand that magnetizes followers and fosters meaningful dialogue.

Chapters

Well, here's what I encourage most people to do. Live your life through social media, like a journal. Spend time having people observe you as a person and as a human being first and not an entity. An entity creates a wall. A person doesn't need a wall. A building does. So find a way to just talk about what's going on in your life. I teach entrepreneurs the 13 types of content that every, you know, business owner has to create. In that structure, the first thing is share a transparent story that connects you with your audience. Because you're trying to create a line that is bringing them towards you like a magnet, not a megaphone. No one needs to hear, you know, uh, yeah, soapbox preacher. They need to hear your heart and your intent around what you're doing and why you're up to doing something great. Then they want to have a conversation with you. So the first thing is to be transparent. And when you do that, the benefit is that you magnetize yourself. Then you can talk about your values and your principles or your lifestyle. Then you can get into the stuff around what you do, why it matters, and how you can change the world.