The 5 stages of building a tribe, and 8 elements of telling the story of the tribe.

Hello and welcome to this episode of Speak PR. Now, the question today is, are you in a tribe? Are you leading a tribe or are you within a tribe or are you part of a crowd or many crowds? The reason this is important is because if you're a business owner or a business leader, a tribe is much more effective and much more efficient and creates measurable change in the marketplace Whereas organisations which are sharing the characteristics of being a crowd have been proven to be less so. But there are 5 stages for formation of a tribe, and I'm going to share those with you today. I'm also going to talk about the communications aspect of building a tribe, and this is important because tribes really build businesses. Tribes create change, and that's really what we all want to do with our own organisations. My name is Jim James. Welcome to the Speak PR Podcast today. Now, according to Seth Godin, the