Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

The importance of owning and understanding your customers' data; with Ashley Cline of TicketSocket

21 Dec 2022 · 1 min

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In this segment, Ashley Cline emphasizes that for companies and event organizers, the most critical consideration is customer data—specifically, who owns it and who has the rights to use it. She notes that the experiences and challenges faced during the COVID pandemic highlight the strategic value of understanding and controlling customer data, and she hints at upcoming case studies that will illustrate these points.

So I'd say one of the most important things that any company or event organizer should really take into consideration is your data. And more importantly, your customer data and who owns that and who has rights to use it. And given, you know, things that we went through with COVID which we can touch on some case studies there a little later, but you know where the world is going, customer data is so important to have and to understand.