Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

The importance of owning and understanding your customers' data; with Ashley Cline of TicketSocket

3 Feb 2024 · 1 min

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In this segment, Ashley Cline emphasizes that for companies and event organizers, the most critical asset is customer data, specifically who owns it and who has the right to use it. She notes that the challenges experienced during the COVID‑19 pandemic highlighted the need for clear data ownership and usage rights, and she suggests that as the world moves forward, understanding and controlling customer data will become increasingly vital for business success.

So I'd say one of the most important things that any company or event organizer should really take into consideration is your data. And more importantly, your customer data and who owns that and who has rights to use it. And given, you know, things that we went through with COVID which we can touch on some case studies there a little later, but you know, where the world is going, customer data is so important to have and to understand.