Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

The right way to invest in finance to scale your business and #getnoticed; with John Gallagher, C...

3 Feb 2024 · 1 min

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1:13

In this interview segment, John Gallagher explains the type of companies Element Finance targets for investment. The focus is on SaaS businesses that have moved beyond the initial startup phase, already have customers and revenue, and are ready to scale. These firms are looking to expand their sales and marketing efforts to win more customers and increase market visibility. Element Finance positions itself as a non‑bank lender offering growth capital to such founders, even if they lack venture‑capital backing. The investment amounts are modest, intended to bridge the gap to the next growth stage rather than provide large‑scale funding.

Chapters

So in the stage that we invest in companies, companies have got past the initial startup phase and they have got to the stage where they have customers and revenue and they're looking to scale that. So they're looking to win more and more customers. They've done a lot of the product work. Everyone always has product work to do. They're looking to scale their business and their customers. So they're looking to scale their sales and marketing team to get out into the market and Get noticed, just as you call yourself, you know. So Element Finance is a non-bank lender to mainly SaaS companies. And it's for founders, they don't have to have venture capital behind them. So it's for founders who've got their company to a certain stage, they, to get to the next stage, they want to take on some investment and it doesn't have to be a huge investment.