Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

The right way to invest in finance to scale your business and #getnoticed; with John Gallagher

3 Oct 2022 · 1 min

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1:13

In this segment, the speaker outlines the investment stage they target: companies that have moved beyond the initial startup phase, possess active customers and revenue, and are ready to scale their sales and marketing efforts. These firms have already completed much of their product development and now seek capital to accelerate growth and increase market visibility. The speaker introduces Element Finance, a non‑bank lender that specializes in providing modest, tailored financing to SaaS founders—particularly those without venture‑capital backing—to help them reach the next growth milestone.

Chapters

So in the stage that we invest in companies, companies have got past the initial startup phase and they have got to the stage where they have customers and revenue and they're looking to scale that. So they're looking to win more and more customers. They've done a lot of the product work. Everyone always has product work to do. They're looking to scale their business and their customers. So they're looking to scale their sales and marketing team to get out into the market and Get noticed, just as you call yourself, you know. So Element Finance is a non-bank lender to mainly SaaS companies. And it's for founders. They don't have to have venture capital behind them. So it's for founders who've got their company to a certain stage. They, to get to the next stage, they want to take on some investment and it doesn't have to be a huge investment.