Christian Espinosa explains why entrepreneurs need a personal brand separate from their company. When you sell a business, the company brand disappears with it. A personal brand gives you an audience and credibility to launch your next venture or book.
The Unnoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one tool for PR experts.
Today we are going all the way to Phoenix, Arizona to talk to Christian Espinoza, who's a multiple-time entrepreneur, book author, and creator of the book called The Smartest person in the room. First of all, you're a serial entrepreneur, and looking at your branded website, tell us, why do you think an entrepreneur needs a personal brand, and how should we go about building it?
I think there's a number of reasons. One is, if you build up a company and sell the company, then that brand goes away. So you're kind of starting over if you don't already have your personal brand and personal website. The other reason is, Forward thinking. A lot of entrepreneurs have a message or a vision. So if you've already created a personal brand and you want to write a book, then you can leverage the contacts you've got along your journey. And then you've already created a little bit of a following, especially if you launch a book.
Now I'd just like to mention our sponsor for this show. The Unnoticed Entrepreneur podcast is sponsored by a company called Prowly. Prowly is an all-in-one software for leveraging your public relations activities. You can boost the media relations game for your business, find media contacts, send out press releases, and get more coverage while saving time and money on everyday tasks. Check it out, prowly.com.
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