Faris Aranki, founder of Shioghetto Consulting, breaks down three pillars for sharpening your business: IQ (generating ideas), EQ (emotional intelligence), and FQ (focus to execute). His daily tactic: send 25-30 LinkedIn prospects a 30-second voice note with their morning coffee, which gets an 80% reply rate.
Today we're not traveling too far. We're just going up to London to meet Faris Aranki. We're going to talk today about how you are using some tools that you've learned. So Faris, tell us just a little bit about you and then we'll move into how you're managing to get so many people interested in the services you offer.
Yes, uh, thanks, Jim. Uh, so I'll keep my intro brief and hopefully people will be interested enough to find out more about me. But yeah, you're right, I run a little business called Shioghetto Consulting. Shioghetto is the Japanese word for a sharpening stone because we sharpen other businesses. So just like you would with when you have a dull knife. And how do we do that? We do that through 3 pillars, which is IQ, EQ, and FQ. So your ability to come up with ideas, that's the IQ. Your ability to take others on the journey with you, that's the EQ, the emotional intelligence. And the FQ, many of your listeners might not have heard of before, is the focus quotient, how focused you are to deliver on those ideas. Okay. Put those all together, you've got success. You will unlock your strategy and you'll be effective. And, you know, the thing that works for me was voice notes. It had been proven successful. Now it might not be for everyone, right? What I do every day over my first cup of coffee, Jim, is I pick 25 to 30 of these people from whatever stimuli I get on LinkedIn and I send them a voice note. And the voice note, no more than 30 seconds. Okay. And then I'll talk about the perfect voice note, but this is something that's taken me sort of 2 years to perfect a great voice note. I can fire them off over the course of a coffee. And lo and behold, about 80% of them reply. Okay. And that is more than good enough for me and my business.
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