In this trailer for the podcast "The Unnoticed Entrepreneur," host Jim James interviews Faris Aranki, founder of Shigeto Consulting, a firm that helps businesses sharpen their performance. Aranki explains his three‑pillar framework—IQ (idea generation), EQ (emotional intelligence and taking others on the journey), and FQ (focus quotient, the ability to stay focused on execution)—as the core ingredients for business success. He then shares a concrete outreach tactic that has driven his own growth: each morning, over his first cup of coffee, he selects 25‑30 LinkedIn prospects and sends each a personalized voice note no longer than 30 seconds. After two years of refining the approach, he reports an 80% reply rate, which he deems sufficient for his business. The segment is conversational and serves as a preview of a longer episode that will dive deeper into these ideas.
Welcome to The Unnoticed Entrepreneur. This show will tell you how to get the recognition you and your business deserve. Our guests share their practical insights and tools which you can use straight away. Your host is international entrepreneur, podcast host, and author Jim James.
Today we're not traveling too far. We're just going up to London to meet Faris Aranki. We're gonna talk today about how You are using some tools that you've learned. So, Farris, tell us just a little bit about you and then we'll move into how you're managing to get so many people interested in the services you offer.
Yes, thanks, Jim. So I'll keep my intro brief and hopefully people will be interested enough to find out more about me. But yeah, you're right. I run a little business called Shigeto Consulting. Shigeto is the Japanese word for a sharpening stone because we sharpen other businesses. So just like you would when you have a dull knife. And how do we do that? We do that through 3 pillars, which is IQ, EQ, and FQ. So your ability to come up with ideas, that's the IQ. Your ability to take others on the journey with you, that's the EQ, the emotional intelligence. And the FQ, many of your listeners might not have heard of before, is the focus quotient, how focused you are to deliver on those ideas. Okay, put those all together, you've got success. You will unlock your strategy and you'll be effective. And, you know, the thing that works for me was voice notes. It had been proven successful. Now, it might not be for everyone, right? What I do every day over my first cup of coffee, Jim, is I pick 25 to 30 of these people from whatever stimuli I get on LinkedIn and I send them a voice note. And the voice note, no more than 30 seconds. Okay. And I'll talk about the perfect voice note, but this is something that's taken me sort of 2 years to perfect a great voice note. I can fire them off over the course of a coffee and Lo and behold, about 80% of them reply. Okay. And that is more than good enough for me and my business.
Now, this was just a 2-minute trailer for a full 20-minute show. The show will be dropping into your feed in the next day or so. So do look out for it and do enjoy it, share it, and review it. Thanks for listening to this trailer of The Unnoticed Entrepreneur.
