The three main pillars to sharpen your business: IQ, EQ and FQ; with Faris Aranki

Faris Aranki, founder of Shigeto Consulting, breaks down business success into three pillars: IQ (idea generation), EQ (emotional intelligence), and FQ (focus on execution). He shares his morning routine: sending 25-30 personalized 30-second voice notes to LinkedIn prospects over coffee, which nets him an 80% reply rate.
Welcome to The Unnoticed Entrepreneur. This show will tell you how to get the recognition you and your business deserve. Our guests share their practical insights and tools which you can use straight away. Your host is international entrepreneur, podcast host, and author Jim James.
Today we're not traveling too far. We're just going up to London to meet Faris Aranki. We're gonna talk today about how You are using some tools that you've learned. So, Farris, tell us just a little bit about you and then we'll move into how you're managing to get so many people interested in the services you offer.
Yes, thanks, Jim. So I'll keep my intro brief and hopefully people will be interested enough to find out more about me. But yeah, you're right. I run a little business called Shigeto Consulting. Shigeto is the Japanese word for a sharpening stone because we sharpen other businesses. So just like you would when you have a dull knife. And how do we do that? We do that through 3 pillars, which is IQ, EQ, and FQ. So your ability to come up with ideas, that's the IQ. Your ability to take others on the journey with you, that's the EQ, the emotional intelligence. And the FQ, many of your listeners might not have heard of before, is the focus quotient, how focused you are to deliver on those ideas. Okay, put those all together, you've got success. You will unlock your strategy and you'll be effective. And, you know, the thing that works for me was voice notes. It had been proven successful. Now, it might not be for everyone, right? What I do every day over my first cup of coffee, Jim, is I pick 25 to 30 of these people from whatever stimuli I get on LinkedIn and I send them a voice note. And the voice note, no more than 30 seconds. Okay. And I'll talk about the perfect voice note, but this is something that's taken me sort of 2 years to perfect a great voice note. I can fire them off over the course of a coffee and Lo and behold, about 80% of them reply. Okay. And that is more than good enough for me and my business.
Now, this was just a 2-minute trailer for a full 20-minute show. The show will be dropping into your feed in the next day or so. So do look out for it and do enjoy it, share it, and review it. Thanks for listening to this trailer of The Unnoticed Entrepreneur.
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