Howard Kaufman noticed a toothpaste warning label that said not for children under six. That contradiction sparked him to create ORLs, an oral care brand designed to become the default choice so people stop thinking about which toothpaste to buy.
For me, one day it was just shopping in a grocery store, and I happened to be looking at a children's brand of toothpaste from a very well-known national brand, international brand. And the crucible moment was, as I was looking at the label and the ingredients, not only was I looking at a number of ingredients that at the time was very much like a foreign language, But what caught my eye was right below the ingredient list was a warning label. And the warning label said, not for children 6 years of under or under. If accidentally swallowed, get immediate medical attention. And that really was the, the motivation to create ORLs. It's not just the one-time sale or the second. It's really trying to develop where you're becoming so, I don't know if ingrained's the right word, but adopted to a point where you're really eliminating any future decision-making, like you become the oral care product of choice.
2 people, infinite agents, 1 billion dollar idea #AIAgents #Startup #Productivity
