Jim James shares a copywriting formula from Joanna Wiebe of Copy Hackers that helps convert visitors into customers. The formula addresses why many businesses fail to turn readers into buyers, even with lots of content on their homepage.
Hello and welcome to this episode of Speak PR. My name is Jim James and I'm your host, and today we're going to talk about copywriting because so often in public relations we talk about how we are going to be reaching out to people, but what we write is of fundamental importance. And I was listening to a mastermind for the Thinkific training program, and there's a lady called Joanna Weber who runs the Copy Hackers .com business. And Copy Hackers is an academy for copywriting and really gave me a formula that I thought was very powerful, and I couldn't wait to share it. Now, the formula that she has is for writing effective copy for your homepage. Now, for most of us, and certainly for me, getting enough people to buy what we're offering is a real problem, and we spend a lot of time writing and a lot of time reading, but not necessarily understanding what makes great copy especially great sales copy. So I thought I would
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