Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

This organic oral care company is taking on the MNC's by building a tribe around its toxin free lif

21 Apr 2021 · 1 min

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1:07

In this brief monologue, the speaker recounts a pivotal moment that sparked the creation of ORL, an organic, toxin‑free oral‑care brand. While shopping for a children’s toothpaste from a major multinational, the speaker noticed a dense, unintelligible ingredient list and, more strikingly, a warning label stating the product was not for children under six and that accidental ingestion required immediate medical attention. This combination of opaque ingredients and alarming safety warnings motivated the speaker to develop ORL with a clear mission: to become the default, decision‑free oral‑care product for consumers by offering a safe, transparent, and organic alternative that eliminates the need for future product‑choice deliberation.

Chapters

For me, one day it was just shopping in a grocery store, and I happened to be looking at a children's brand of toothpaste from a very well-known national brand, international brand. And the crucible moment was, as I was looking at the label and the ingredients, not only was I looking at a number of ingredients that at the time was very much like a foreign language, But what caught my eye was right below the ingredient list was a warning label. And the warning label said, not for children 6 years of under or under. If accidentally swallowed, get immediate medical attention. And that really was the, the motivation to create ORL. It's not just the one-time sale or the second. It's really trying to develop where you're becoming so, I don't know if ingrained's the right word, but adopted to a point where you're really eliminating any future decision-making, like you become the oral care product of choice.