Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

This organic oral care company is taking on the MNC's by building a tribe around its toxin free l...

1 Feb 2024 · 1 min

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1:07

In this brief monologue, the speaker recounts a pivotal moment while shopping for a children's toothpaste from a major national brand. The ingredient list appeared incomprehensible, and a warning label beneath it warned that the product was not for children under six and required immediate medical attention if swallowed. This alarming discovery motivated the speaker to found ORL, an organic, toxin‑free oral‑care brand. The speaker emphasizes that the goal is not just a one‑off purchase but to embed ORL as the habitual, default oral‑care product for consumers, eliminating future decision‑making about toothpaste choices.

Chapters

For me, one day it was just shopping in a grocery store, and I happened to be looking at a children's brand of toothpaste from a very well-known national brand, international brand. And the crucible moment was, as I was looking at the label and the ingredients, not only was I looking at a number of ingredients that at the time was very much like a foreign language, But what caught my eye was right below the ingredient list was a warning label. And the warning label said, not for children 6 years of under or under. If accidentally swallowed, get immediate medical attention. And that really was the, the motivation to create ORL. It's not just the one-time sale or the second. It's really trying to develop where you're becoming so, I don't know if ingrained's the right word, but adopted to a point where you're really eliminating any future decision-making, like you become the oral care product of choice.