This organic oral care company is taking on the MNC's by building a tribe around its toxin free lif

For me, one day it was just shopping in a grocery store, and I happened to be looking at a children's brand of toothpaste from a very well-known national brand, international brand. And the crucible moment was, as I was looking at the label and the ingredients, not only was I looking at a number of ingredients that at the time was very much like a foreign language, But what caught my eye was right below the ingredient list was a warning label. And the warning label said, not for children 6 years of under or under. If accidentally swallowed, get immediate medical attention. And that really was the, the motivation to create ORL. It's not just the one-time sale or the second. It's really trying to develop where you're becoming so, I don't know if ingrained's the right word, but adopted to a point where you're really eliminating any future decision-making, like you become the oral care product of choice.