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This project of passion got filmmakers and KidzCinema noticed in one-third of the whole world

6 Jan 2022 · 1 min

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1:08

In this segment, the speaker explains how the COVID‑19 lockdown created a unique opportunity for the Toniro Day project and KidzCinema. With families confined at home and a surge in online media consumption, children faced emotional distress from the loss of playgrounds and social interaction. The speaker argues that children need wholesome, healthy entertainment that offers education and life lessons, and positions film as a universal medium capable of communicating without sound, thereby binding people worldwide. The experience is described as overwhelming in its ability to connect the global audience through film during the pandemic.

Chapters

COVID presented one good opportunity to us in Toniro Day. Whole world was locked down. Kids were sitting at home. Families were living in the closed spaces, couldn't get out. And people were, you know, switching on to online media consumption like never before. At the same time, kids were also suffering a lot emotionally because they've always been used to playgrounds, friends, moving out of home. Kids need very wholesome, healthy entertainment. They can learn a lot of things, get value, education, life lessons, all those things are very important. And films is a universal medium, it can bind people, you know, it doesn't even require audio, you can, you can see kids watching films without audio, and they'll understand what's happening there. It's a very powerful tool of communication. And we experienced that, we found that It was pretty overwhelming experience for us to really connect the whole world together.