Jim James argues that guest hosting on someone else's platform can build your brand just as effectively as running your own show, without the work. You get access to their audience and website, and can repurpose the content for your own channels.
Chapters
If you're building your own brand, should you be a host on someone else's show, or should you be hosting your own show? We can leverage the content. The fact that it's taking place under somebody else's brand platform doesn't deny us the ability to build our own brand and our own content as a result. In fact, it could be a way to leverage their website, their platform, and their subscribers. There are ways to leverage your presence in the other person's show that will enable you to get the content and to get the exposure that you would have got if you ran the show yourself, but frankly, without all of the work.