Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

To TikTok or not to TikTok? If you want promote to 2 billion subscribers here are some things you...

30 Jan 2024 · 1 min

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In this episode of Speak PR, host Jim James introduces the topic of TikTok as a potential marketing and public‑relations channel for entrepreneurs and small‑business owners. He highlights TikTok’s massive global reach—over 2 billion downloads and an average user session of 45 minutes (often more for younger users)—and frames the central question: should business owners incorporate TikTok into their growth strategy, and if so, how? The episode promises to explore the platform’s relevance, decision criteria for adoption, and practical ways to use TikTok for brand communication, PR, and advertising.

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Hello and welcome to this episode of Speak PR. My name is Jim James, and this is the podcast for all entrepreneurs and business owners out there who know they've got some value in their businesses if they can just figure out the best ways to communicate that. And on this podcast, we're going to talk about the power of TikTok and whether to TikTok or not to TikTok. TikTok, for those of us that have got kids and even that don't know that It's become a global phenomenon in the last couple of years, so much so that it's been downloaded over 2 billion times, and the average TikTok user spends 45 minutes on the app. Although I have to say, with my children, it's well over that. So should we use it as business owners? And if so, how are we going to leverage the power of TikTok for our own businesses, for public relations and advertising? That's what we're going to address today. Now, back in 2016, 17,