Jim James explores whether business owners should use TikTok to reach its 2 billion users. The platform averages 45-minute sessions per user, with younger audiences spending even longer. The episode covers how to leverage TikTok for PR, advertising, and brand communication.
Hello and welcome to this episode of Speak PR. My name is Jim James, and this is the podcast for all entrepreneurs and business owners out there who know they've got some value in their businesses if they can just figure out the best ways to communicate that. And on this podcast, we're going to talk about the power of TikTok and whether to TikTok or not to TikTok. TikTok, for those of us that have got kids and even that don't know that It's become a global phenomenon in the last couple of years, so much so that it's been downloaded over 2 billion times, and the average TikTok user spends 45 minutes on the app. Although I have to say, with my children, it's well over that. So should we use it as business owners? And if so, how are we going to leverage the power of TikTok for our own businesses, for public relations and advertising? That's what we're going to address today. Now, back in 2016, 17,
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