Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

Toni Kaufman on the power of imperfections - a trailer for the full show.

14 Feb 2021 · 1 min

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0:30

In this brief trailer excerpt, Toni Kaufman argues that imperfections, rather than flawless presentation, are what draw people to collaborate. By revealing relatable flaws, a host of a summit or podcast creates a common character that resonates with the audience, fostering trust and authority. This authenticity positions the host as a go‑to expert and encourages listeners to stay engaged and want to work with them.

The imperfections are what attract people to work with you. It's not the perfection. It's the ability to create that common character that allows people to say, you know, I'm right there with you, Jim. I'm gonna listen to you a little bit longer. Because that is what happens when you're the host of a summit or a podcast, is you become the authority figure. You become the go-to expert, and you become the person they wanna work with because you're doing it.